Unlike other forms of marketing, Google Ads are unique because they align with people's intent. Social media users, for example, are typically not actively searching for advertisements. Instead, they are engaged with baby photos, vacation updates, and family news. When you advertise to an audience that isn't actively seeking solutions, you risk being ignored.

However, with strategic marketing and well-designed funnels, you can connect with individuals who have specific interests and intent. Through these tailored approaches, you can draw potential customers to your business and guide them in finding the solutions they need. By the time they're ready to make a decision or purchase, your business will already be on their radar.

This flexibility in marketing and funnel design offers various business benefits, making it a versatile choice. Whether your goal is to enhance brand visibility, establish thought leadership, or boost e-commerce sales, these strategies can be customized to track and achieve your precise conversion objectives.